Home

H. Reynaud & Fils is committed to preserving the heritage of lavender cultivation.

Lavender Heritage Preservation Endowment Fund in Provence: H. Reynaud & Fils is proud to announce its commitment as a patron of the Lavender Heritage Preservation Endowment Fund in Provence, an initiative dedicated to protecting and promoting the cultural, agricultural and landscape heritage associated with lavender.

For more than a decade, our French family business has established itself as a recognised player in the production and marketing of aromatic raw materials, particularly lavender and lavandin essential oils. This commitment alongside a fund dedicated to preserving the heritage of lavender is a natural extension of our values and history.

Preserving a living heritage

Lavender is not just an agricultural resource or an exceptional raw material: it embodies a living heritage, shaped by generations of producers, rooted in iconic regions and inseparable from the identity of Provence.

The endowment fund acts to:

  • Preserving lavender landscapes,
  • Supporting traditional expertise,
  • Assisting industry stakeholders in addressing climate and economic challenges,
  • Promoting the cultural and historical significance of lavender.

By becoming a patron, H. Reynaud & Fils wishes to make a tangible contribution to the sustainability of this industry and the preservation of this unique heritage.

A commitment consistent with our mission

Our business relies on a close relationship with the land, producers and the quality of natural raw materials. Sustainable farming, resilient agricultural operations and the preservation of biodiversity are strategic issues for the future of the essential oil industry.

Supporting a fund dedicated to preserving the heritage of lavender cultivation means:

  • Strengthening our corporate social responsibility,
  • Participating in the protection of ecosystems linked to lavender cultivation,
  • Encouraging a sustainable and respectful approach to the land,
  • Affirming our commitment to a French industry of excellence.

A forward-looking partnership

This sponsorship marks a new stage in H. Reynaud & Fils’ commitment to a responsible, sustainable aromatic industry that is deeply rooted in its territory. We are convinced that preserving the lavender heritage is an investment in the future: that of producers, landscapes, know-how and all those involved in the value chain.

Through this partnership, we are reaffirming our desire to combine economic performance, respect for the environment and the promotion of cultural heritage.