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H. Reynaud & Fils at Beautyworld Middle East 2026: at the heart of the international perfumery industry in Dubai
From 6 to 8 October 2026, H. Reynaud & Fils was delighted to take part in Beautyworld Middle East in Dubai, one of the major events in the international beauty and fragrance industry.
Based in the French Pavilion, our team made the most of these three days to showcase the expertise of our family-run business, founded in 1898, focusing on our two areas of specialism: natural ingredients and fragrance compositions.
‘Combining natural heritage with olfactory creativity, we devise solutions that give fragrances greater character, impact and emotional resonance.’
A selection of natural ingredients inspired by our heritage and our travels
At the trade fair, we presented an exclusive selection of natural raw materials organised into several themes.
Our approach notably combined:
- ingredients emblematic of our French heritage;
- a selection inspired by various international origins;
- as well as several olfactory specialities chosen for their uniqueness and creative potential.
The aim of this presentation was to highlight the richness of our natural palette, the diversity of our sources and our ability to offer distinctive ingredients to perfumers and designers.
A range of boosters designed to enhance the performance of perfumes
Beautyworld Middle East also provided an opportunity to showcase our range of fragrance boosters.
These solutions have been developed to help enhance the strength, projection and longevity of fragrances, whilst respecting their olfactory identity.
They support perfumers in their quest to create fragrances that are more pronounced, longer-lasting and more impactful.
Comprehensive expertise, from ingredients to fragrance formulations
For over 125 years, H. Reynaud & Fils has been developing its expertise in essential oils, natural ingredients and aromatic specialities.
At the same time, our team of perfumers creates bespoke fragrance compositions, tailored to the needs of each client and to a range of applications.
Beautyworld Middle East has enabled us to bring these two areas of expertise together on a single stand: the richness of our natural raw materials and the creativity of our fragrance expertise.
Three days packed with discussions
The trade fair was a wonderful opportunity to reconnect with our partners and engage with numerous clients, brands, manufacturers and fragrance industry professionals from all over the world.
These meetings enabled us to gain a better understanding of the expectations of the Middle Eastern market and to identify new opportunities in the areas of natural ingredients, fragrance creation and the development of bespoke olfactory solutions.
We would like to extend our warmest thanks to everyone who came to meet us at the French Pavilion and with whom we had the pleasure of speaking during Beautyworld Middle East 2026.
We look forward to continuing the discussions we began in Dubai and to developing new olfactory projects together.
